There is some really great advice here.
Most of the reading public are not part of writers social networks in any big way. They probably all have a personal Facebook or a Google+ presence, and quite a few people these days have Twitter accounts to see what the Kardashians world is up to. A lot of them are on the mailing lists of book recommendation sites though, and that’s why an important part of marketing should be popping your books up on them now and then in addition to your normal tweeting and sharing on your regular sites.
If you can afford trying for a listing on Bookbub then that’s a good option, but not only is it going to get more difficult to get accepted there now that traditional publishers are using it, it’s also quite expensive. That doesn’t mean you have to do all advertising yourself though. There are a couple of much cheaper options…
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Mari Wells 